A Wildcat Strike at UC Santa Cruz: Mobilizing in Digital and Physical Spaces

by James Anderson. Pop-cultural touchstones like Baby Yoda, Willy Wonka, Coca-Cola, Rocky Balboa, and Arrested Development may seem like unlikely symbols to juxtapose with a militant labor action. For graduate student workers at the University of California, Santa Cruz, however, pop culture references in meme form have served as the raw material fueling a wildcat strike that ripped through campus as part of a cost-of-living adjustment (COLA) campaign.

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